Automated High-Intent Lead Generation
Success Spotlight: Ocean Texer GroupProject Overview
Ocean Texer Group required a scalable digital vertical to drive sales for their luxury real estate portfolio across North and East Bangalore (Rajajinagar, Yelahanka, Whitefield, Old Madras Road, Rajanukunte).
The challenge was to manage multiple high-ticket projects (₹1 Cr to ₹3 Cr+) while minimizing budget overruns. We implemented a High-Intent Lead Generation strategy, combining conversion-focused design with performance marketing to ensure only qualified buyers entered the funnel.
Campaign Strategy & Success
Performance Marketing (Google)
- Scope: 5 Campaigns across all ticket sizes (₹1Cr – ₹3Cr+).
- Strategy: Targeting high intent searches for qualified leads rather than broad volume.
- Optimization: Minimized budget overruns through precision keyword management.
- Result: 74 Leads generated, resulting in 31 Site Visits.
Search Success Rate: ~42% (Lead-to-Visit Ratio)
Meta Ads (Experiment)
- Scope: 1 Campaign for North Bangalore (₹1 Cr+ Project).
- Outcome: 30 Leads generated, resulting in only 02 Site Visits.
- Insight: Validated that Search Intent (Google) is superior for high-ticket closing.
Social Success Rate: ~7% (Lead-to-Visit Ratio)
Conversion Focused Design
- Web Ecosystem: Custom lead pages built on Wix.
- Evolution: Design polished overtime based on client’s Data to reduce bounce rates.
- Focus: Prioritized user clarity and trust signals over complex automation scripts.
Managed Portfolio (By Ticket Size)
02
₹3 Cr+ Projects
02
₹1.5 Cr+ Projects
02
₹1 Cr Projects
Technologies & Platform Used
Wix
Google Ads
Meta Ads
Google Analytics
SEMrush
Search Console
Gemini AI
Canva
Clipchamp
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